Is There Documentation On Best Practices For Improving Deliverabilty?

[Anonymous]

Does Marketo have any documentation on ways that users can improve email delvivrability? The only product documentation I can find is the page about setting up SPF and DKIM. I am wondering if there is any other documentation here.

Steve

[Alex_Stanton1]

This is a good place to start: Email Deliverability Cheatsheet​. Also, just search the community  https://nation.marketo.com/search.jspa?q=deliverability and you will find a number of good resources.

[Josh_Hill13]

Sub-domain and Email Setup in Marketo

Marketo Email Reputation Management

Also, you need to setup list automation:

• invalidate hard bouncedx2
• invalidate bounced which also have Email Bounced Reason=spam rejection
• suspend soft bounced x3 in past 30d
• invalidate soft bounced x6 in past 90d
• remove bad leads in general - junk, rejected, old
• consider blocking or removing leads (not Contacts or Customers) that are inactive for past 180d

I cannot tell you what a difference this will make within 2-6 weeks. I've helped firms go from 87 or less to 99%, although it's common to go from 92-98% usually.

Keep in mind that INBOX placement will not necessarily improve because of this. But it may over time.