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Is the Anonymous Lead ID same as the Known Lead ID?

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QuyenDefH_20
Level 1

Is the Anonymous Lead ID same as the Known Lead ID?

Hi, does anyone know whether the  Anonymous Lead ID same as the Known Lead ID after it is merged?

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SanfordWhiteman
Level 10 - Community Moderator

Re: Is the Anonymous Lead ID same as the Known Lead ID?

It's not actually correct to say "the" anonymous Lead ID is the same as "the" known Lead ID.

Multiple anonymous IDs will be merged into the same known lead, as multiple cookies become associated over time. (People clicking a link on their phone and on their PC, for one of many examples.)

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aditidutta
Level 2

Re: Is the Anonymous Lead ID same as the Known Lead ID?

Thank you @SanfordWhiteman . It was a new learning for me. 

 

Best,

Aditi

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5 REPLIES 5
aditidutta
Level 2

Re: Is the Anonymous Lead ID same as the Known Lead ID?

Yes, it is the same. 

QuyenDefH_20
Level 1

Re: Is the Anonymous Lead ID same as the Known Lead ID?

Thank you @aditidutta . 

So was it the same ID before it merged as long as the anonymous lead uses the same browser and device, etc before they become known? 

 

SanfordWhiteman
Level 10 - Community Moderator

Re: Is the Anonymous Lead ID same as the Known Lead ID?

It's not actually correct to say "the" anonymous Lead ID is the same as "the" known Lead ID.

Multiple anonymous IDs will be merged into the same known lead, as multiple cookies become associated over time. (People clicking a link on their phone and on their PC, for one of many examples.)
aditidutta
Level 2

Re: Is the Anonymous Lead ID same as the Known Lead ID?

Thank you @SanfordWhiteman . It was a new learning for me. 

 

Best,

Aditi

QuyenDefH_20
Level 1

Re: Is the Anonymous Lead ID same as the Known Lead ID?

Thank you @SanfordWhiteman