Is EMEA time change picked up with marketo tokens?

[Diana_Jakubaity]

Can you please advise if EMEA time change in March automatically get picked up on Marketo? Or should we be accounting for this and picking the time slot an hour earlier (for events after March) whilst creating tokens on campaigns?

[Jay_Jiang]

If you're referring to the calendar file {{my}} token, you don't have to worry about adjusting anything yourself. The calendar file will save with the correct time.

[Diana_Jakubaity]

Actually I think I wasn't specific enough. Our Marketo is setup to PST and the time in united stated changing on March 10th. Time in EMEA is changing on March 31. When we setup our email tokens, usually we just adjust time manually to match appropriate EMEA time.

[Jay_Jiang · Accepted solution]

Again, once you set the date time for the Calendar file, you don't have to worry about time zone changes or daylight savings changes. The calendar file takes the start and end datetimes and converts it to the correct UTC datetimes.

Whoever downloads and opens the calendar file reads the UTC datetime and adds their local timezone/daylight saving offset to the UTC datetime in the file - which has nothing to do with setting the initial calendar file

[SanfordWhiteman]

When we setup our email tokens, usually we just adjust time manually to match appropriate EMEA time.

You don't need to do this, either (I assume you mean other {{my.tokens}}, not ICS {{my.tokens}} mainly under discussion here).

Store the datetime (entered as UTC or in your local timezone, doesn't matter as long as you know which one you're parsing) in a Velocity {{my.token}}. Then you can output that same datetime in the local timezone of each of your leads, as the email goes out. You can include the event's local timezone as well as the lead's timezone for easy comparison.