I was curious - I am in the process of setting up interesting moments for my company. Most of the recommendations I've seen have been for BtoB companies essentially being populated for the benefit of a salesforce. My company is BtoC. Does anyone have any recommendations or examples of Interesting Moments they've applied for their Marketo BtoC account? By initial thoughts are to use 'lower funnel abandonments' as interesting moments - cart abandons - for example. Thanks for any assisance you can provide!
Yeah - all of those are excellent for sure. I was just curious how other folks used thiis tool to make sure I was qualifying as much as I could. Thanks.
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