Re: Interesting Moments - BtoC

Anonymous
Not applicable

Interesting Moments - BtoC

Hello - 

I was curious - I am in the process of setting up interesting moments for my company. Most of the recommendations I've seen have been for BtoB companies essentially being populated for the benefit of a salesforce. My company is BtoC. Does anyone have any recommendations or examples of Interesting Moments they've applied for their Marketo BtoC account? By initial thoughts are to use 'lower funnel abandonments' as interesting moments - cart abandons - for example. Thanks for any assisance you can provide!
2 REPLIES 2
Josh_Hill13
Level 10 - Champion Alumni

Re: Interesting Moments - BtoC

What sorts of behaviors are important to YOUR business? Like "Cart Abandonment" could be a good one, or Purchased, or Abandonded Step 2
Anonymous
Not applicable

Re: Interesting Moments - BtoC

Yeah - all of those are excellent for sure. I was just curious how other folks used thiis tool to make sure I was qualifying as much as I could. Thanks.