Hello Adobe Support Team,
I am reaching out as the Data Marketing Manager for Allianz Trade, currently involved in the Adobe CDP project. Our team is looking to enhance our tracking capabilities between Marketo Engage and Adobe Analytics for more precise data analysis and customer engagement strategies.
Requirement Overview: We are seeking to introduce a new field within our Marketo Engage forms, specifically to store the Experience Cloud ID (ECID). This field would function similarly to how we previously captured the GA ID, enabling us to better align our marketing efforts with the insights derived from Adobe Analytics.
Key Details:
- Primary Need: A hidden field for 'ECID' (Experience Cloud ID) to be included in all Marketo Engage forms across the Allianz Trade websites.
- Integration Mechanism: This hidden field should be automatically populated with the ECID by leveraging Adobe's Tag Management System (TMS).
- Acceptance Criteria:
- The ECID field is not required to be mirrored in SFDC.
- Unlike the GA ID, there is no necessity for maintaining historical fields or data related to the ECID.
As part of our discussions with Allianz Technology and in alignment with our broader Adobe CDP project requirements, it is essential for us to establish this connectivity to ensure seamless data flow and tracking across platforms.
Additional Request: We also anticipate the need for creating an EPIC to centralize all CDP-related requests, including an upcoming issue focused on Object/Smart List creation in Marketo Engage. Your guidance on initiating this EPIC would be greatly appreciated.
We believe that with Adobe's support, we can significantly enhance our data marketing strategies, providing a more integrated and insightful customer engagement experience.
Thank you for your attention to this matter. We look forward to your guidance and support.
Best Regards,
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