Integrating Marketo with Legacy CRM

[uditmathur]

Hi Peers,

One of our clients wants to integrate their Legacy CRM with marketo which i have never done before.

I am looking for advice on to what are the best practice to be followed while integrating & if anyone has previously integrated Marketo with custom CRM what process have they followed.

Thank you

[SanfordWhiteman · Accepted solution]

The answers here are all pertinent:

https://nation.marketo.com/t5/product-discussions/marketo-integration-with-custom-contact-database/m...

[uditmathur]

Hi Sanford,

Thank you for your response.

Can you suggest which middleware will be better between Workato and Tray.io

[TBlane_McMichen · Accepted solution]

Another option that is commonly used is setup by Adobe consulting.  It is called Data Transfer Hub (DTH) which is essentially an FTP folder. You upload your data in a flat file to the folder and it will import the data to Marketo per custom field mapping.  To pull down data, the bulk API calls are used. See the linked article above for more details.

[uditmathur]

Hi @TBlane_McMichen ,

Thank you for your suggestion.

Will check for this as well.