Does anyone have any general tips? We're doing an entire audit on our instance.
We're keeping tabs on things such as:
- Program/Campaign tags and naming convention
- Race conditions
- Request Campaign
Any feedback is greatly appreciated!
I would definitely recommend adding "Database" to this list. That includes normalizing all data (i.e. state, country, time zone, industry, etc.) for inconsistencies (i.e. spelling mistakes, undesired region, undesired industry, etc.). Having a clean and up-to-date database is extremely important.
Some tips https://www.marketingrockstarguides.com/marketo-consulting/marketo-system-audit/ (not a sales pitch)
There are also a host of free articles on this.
I believe Kristen Malkovich had slides on this at the last MUG or Summit. There are some decks on slideshare.