Hoping someone can point me to some documentation about how to insert leads from a form on our website into a Marketo list in the Lead Database. We have a newsletter signup form on our website that currently feeds into our old email marketing platform and we need to get those into a Marketo list moving forward.
The same way you're feeding the leads into your old email marketing platform, feed those leads into Marketo.
Per the feed (form fill out, web service api, etc.), create a smart campaign to listen for that and then a flow action to add to list.
If you have a development team, you can use our APIs to accomplish the creation of a lead and the adding of that lead to list. I'd recommend REST API (developers.marketo.com)
In your smart campaign, you will be listening for a form fillout in your flow you may be changing the lead's program status and adding the lead to a list.
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