Inserting a lead from a web form into a list

[Anonymous]

Hoping someone can point me to some documentation about how to insert leads from a form on our website into a Marketo list in the Lead Database. We have a newsletter signup form on our website that currently feeds into our old email marketing platform and we need to get those into a Marketo list moving forward.

[Tara_Petre]

In your smart campaign, you will be listening for a form fillout in your flow you may be changing the lead's program status and adding the lead to a list.

Are you using marketo forms?

Tara

[Anonymous]

The same way you're feeding the leads into your old email marketing platform, feed those leads into Marketo.

Per the feed (form fill out, web service api, etc.), create a smart campaign to listen for that and then a flow action to add to list. 

If you have a development team, you can use our APIs to accomplish the creation of a lead and the adding of that lead to list.   I'd recommend REST API (developers.marketo.com)