Inferred Data - How and When is it captured?

[SanfordWhiteman]

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Would using Zapier to collect Gravity Form submission and pass them to Marketo count?

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That isn’t using the Forms 2.0 API, because it’s relaying to another API gateway (or 2 other gateways) and then using the REST API. The Forms 2.0 API is JavaScript-only (that’s why it has such higher capacity).

[Kenny_Elkington]

If you're trying to filter on this data upon lead creation, it will be hit or miss.  The inferred data is populated asynchronously, so there's no guarantee that it will be available upon creation.  You'll want to setup a wait step and check about 5 minutes after creation instead of at creation.

[Anonymous]

Hi Kenny,

Are you suggesting setting up that wait step in our lead is created smart campaign? Or in our Sync to SFDC smart campaign?

[Kenny_Elkington]

Hi Shirleen,

This usually just affects lead is created campaigns, but it depends on which campaigns are checking the values, so I can't really answer that in the abstract.