Impact of cookie deprecation (aside from Marketo Measure)

[Guitarrista82]

Hi Team,

I just read the article about the impact of cookie deprecation on Marketo Measure here https://nation.marketo.com/t5/employee-blogs/adapting-to-third-party-cookie-deprecation-in-marketo-m...

Aside from Marketo Measure, what will be the impact, if any, on Marketo landing pages, forms, etc.? How should we prepare?

Thank you,

LK

[SanfordWhiteman · Accepted solution]

Third-party cookie deprecation. Munchkin does not set third-party cookies, it sets first-party cookies.

You can expect a similar experience to what already happens in Safari: infrequently-used first-party cookies are purged before their formal expiration date (e.g. after a week instead of 2 years) but if you continue to drive engagement, the cookie will persist indefinitely.

Of course you must also consider the impact of Tracking Protection, again something that already affects Munchkin because, well, it’s a tracking cookie!