iframe forms into Wordpress?

[Anonymous]

How do I iframe a marketo form into Wordpress?

I would like to skip the landing page and put a Marketo form directly on our website.  Our consultant said that we would use an iframe. I haven't used one on our wordpress site before as our web dev said sometimes they don't play together well.

How do I put the form in and where do I find the embed code?

What advice could you offer on iframes?

Thanks

Carol

[Grégoire_Miche2]

Hi Carol,

iFrame it the worst way of doing this and should be chosen once all other solutions have been investigated.

1. There are some wordpress modules that handle Marketo form integration.
2. You also can embed Marketo forms. (go to the form, then "form actions -> embed form"

If you really want to use an iframe, simply create a new landing page with a blank template and put the form at coordinates 0-0 (top left).

-Greg

[Anonymous]

My team is interested in iFrame over embedded because of this graphic: http://www.revenuepulse.com/wp-content/uploads/2014/11/Marketo-Forms-Table-4.jpg  that shows more functionality is available from iFrame. Is this graphic wrong / out of date? Does embed offer more functionality than the graphic implies?

[Kenny_Elkington]

This chart was never correct.  Using embed code allows you to hide the form if the visitor is known and can be used in the fills out form trigger/filter.  Prefill is not available for embed code though, and neither are conversion stats from the landing page performance report.

[Anonymous]

GASP. In that case, do you know of any graphic that is correct? I tried looking through docs.marketo.com but couldn't find a table or graphic. Thank you for clarifying that the original link I posted had wrong info!

[Kenny_Elkington]

I don't believe there's any chart, as the only really significant difference between Iframed and embedded is whether you get prefill natively.  Iframed Marketo forms do, embed code doesn't.  AB Testing and Conversion rates on the other hand are perfectly easy to do with embed code, you just need to do them outside of Marketo, since those are features of Marketo Landing Pages and not of forms.

[SanfordWhiteman]

Christina, what is the specific feature(s) that you need?  I don't think A/B and Conversion are really relevant with embeds (so they aren't "missing" per se) so what's the design goal?

[Pierce_Ujjainw3]

In order for the 'fills out form' trigger to be 'functional' I would say it needs to be able to allow me to add a constraint about the web page the form is filled out on. Otherwise, I need new forms for each application, which is not good form management practice IMO. So, that is why we did not have a checkmark in our infographic.

I was not aware that you could hide the form if someone is known - makes me think, if you can do that, why can you not prefill the form altogether? Seems like that would be the best solution...

[Grégoire_Miche2]

Hi Pierce,

Vote here :

-Greg

[Pierce_Ujjainw3]

Sure - if this feature was there then I think we could put this all to bed.