I want to know is it worth spending on Unbounce when you already have Marketo?

[Anonymous]

I want to know Pro's and Cons of Marketo & Unbounce Integration.

[Anonymous]

Hey all,

I'm the Integrations and API Product Manager at Unbounce and I just wanted to chime in. Sounds like there are 2 topics here:

1. What's the value Unbounce brings if you already have Marketo?

Unbounce is focused on making it easy for marketing teams and agencies to build high-converting landing pages and Convertables (overlays & sticky bars for your website) without needing any development experience. You can be as creative as you want, stay as on-brand as you need to, and A/B test as much as you want to ensure you're always optimizing. We've been focused on solving these specific problems for marketers for years now, so if building landing pages and increasing conversions is a job you need to get done, Unbounce will be worth it, above and beyond Marketo. As a Product Manager though, I understand this message is different coming from actual customers. Check out a few testimonials and more details about our integration which may help!

2. There are challenges with the integration between Unbounce & Marketo.

While I recognize that we haven't built out our native Marketo <>  integration to its fullest potential, I am really curious to better understand how you feel it is broken. If you're open to it, please email me directly at meagan.sobol@unbounce.com. We're currently launching an integration with Zapier to enable 900+ different integrations so that we can start to put our focus into the big ones like Marketo. Your feedback will go a long way.

Thank you!

Meagan

[SanfordWhiteman]

I am really curious to better understand how you feel it is broken.

Broken because (last I looked) it doesn't associate Munchkin (web tracking) sessions with new leads, as would be the baseline expectation for a Marketo-integrated LP.

As a result, web activities remain anonymous until (if ever) a lead clicks on a Marketo-originated email or other technical action is taken. In contrast, Marketo embedded forms automatically associate leads with web activity (including actions taken before the form fillout and after).

I can tell you how Marketo experts like Veronica and me work around this problem, but it's disheartening that you don't know what we're referring to already.

Also, Unbounce uses the Marketo API to do individual calls in response to end-user activity, and unless there is a cap enforced by Unbounce (I don't believe there is, perhaps that's undocumented) that's a DoS vulnerability. Some instances share as few as 30,000 daily calls across all their integrations, so if they only have 5,000 to give to Unbounce that needs to be something they can be sure of.

IMO moving to Zapier just pushes the problem around because if you proxy a POST via Zapier, you're limited to 30 posts per minute in total, which under high traffic conditions wouldn't be sufficient. (The REST API point-in-time limits are much higher, but the total call limits are much lower.)

[Ele_de_Vere]

Hi Stanford, thanks for all this. We're also considering Unbounce, however, learning further about the integration issues, are you available to run me through these and your workaround too?

Thank you

[SanfordWhiteman]

Yes, I can show you how it's done. Takes only a few minutes, yet (as I say every time) it's still not up on the blog...

[Ele_de_Vere]

Thanks Sanford, would love to connect with you on this. How can I arrange a time?

[Veronica_Holme4]

Munchkin was indeed my issue, I had not even thought about the DoS stuff you mentioned.

[SanfordWhiteman]

Unbounce makes pretty pages (albeit formulaic IMO). It's hard to say, without site-specific experience, whether that will lead to better conversions. Since you can cancel the UB subscription at any time, your best bet is to invest and then back out if it isn't working for your case.

Don't use the Unbounce "integration" as it's broken, just post the Unbounce form to the Marketo forms endpoint.

[Adam_Vavrek1]

Hi Sanford Whiteman​ and Veronica Holmes​, I'm not quite sure what you mean by "just post the Unbounce form to the Marketo forms endpoint." Could you explain further please? We're seeing some issues with the Unbounce integration, like pulling over fields such as inferred data and UTM data.

[SanfordWhiteman]

Kinda hard to explain.  I can walk you through it via Join.Me if you DM me (have done this for some others on the Community). It doesn't take more than a few minutes, there are just a few different places in the UI you have to jump around.

It's one of my longest-standing blog drafts, but after I lost my screenshots twice, I got discouraged from blogging this one.

[Mackenzie_Warre]

It's looking extremely likely that we will be implementing Unbounce in the next couple of weeks and I want to make sure that we set up the integration in the best way possible. Any chance that blog post has made it out of your drafts?

[SanfordWhiteman]

No, too busy, but I can show you how it's done in about 10m.

[Erik_Hill1]

Hi Sanford, would you be willing to do a quick walkthrough with me on your solution?

[SanfordWhiteman]

Sure! Takes just a few minutes.

[Jacob_Dailey]

Hi Sanford, would you be able to show me your solution here as well? I think I know what you're referring to, but would like to be sure before sending anything to an unbounce page. 

[SanfordWhiteman]

Sure, message me to set up a time; I'm available today at 3pm US Eastern exactly, other than that it'd have to be Thursday as I'm away.

[Mackenzie_Warre]

I will take you up on that offer! Much appreciated. Let us officially get our Unbounce account and I will DM you.

[Anonymous]

Hi Sanford Whiteman​, thanks so much for all your insights on this post and on the community! Would love to hear more on your take on the best way to do the Unbounce-Marketo integration. Would be great if you DM me or drop me an email at zann@workato.com so we can connect! Thanks.

[Veronica_Holme4]

Sanford Whiteman wrote:

Don't use the Unbounce "integration" as it's broken, just post the Unbounce form to the Marketo forms endpoint.

I wish I could like that 1000 times. Learned that the hard way.