Ele_de_Vere

Hi Marketo community,   I would like to start adding some simple custom data tracking relating to interest/ intent someone has shown in a product, based on their interaction with a different activity (eg: Requests a product demo) I believe the best way to achieve this is using values which populate automatically into a string or text custom field, using data value triggers in the Marketo campaign itself. However, I would also like to add in a date stamp next to this value too, so I am able to track what month/year the action took place.   For example:   John requests a demo on product X in March. After this demo request triggers, the Custom Field, let's call it "Interest" for the sake of this example, populates as follows: If "interest" is empty, update John's interest field to 'Product X March 2019' or can be 'Product X 03.19', or similar.  Is there a way to achieve both items of information pulling through to the field?  Many thanks  ... View more

Hello, has anyone created a smart list to see the number of 'true' marketable leads in their database? When I look on the database dashboard, the number of 'marketable leads' displaying doesn't match recent send campaigns (just as an example) indicating that Marketo may count duplicate emails into this end 'marketable' leads total. Would love to hear anyone who has experience with this! Thank you ... View more

Hi everyone, Is there any way to track  or record the email that caused a lead to unsubscribe from a database via a Marketo field rather than tracking volumes of unsubscribes at a campaign level? As an example: Unsubscribed - True Unsubscribed Date - XYZ Unsubscribed Reason: Last Email received This would then being able to track unsubscribes & causation at a lead level, rather than running smart lists by campaign. Thank you ... View more

Hi Marketo community, I am seeking to set up a reminder to open email to members of a campaign who have not opened the original (with a wait step of ~4 days). Has anyone had experience with setting this type of step up, and can you recommend an approach? I've looked at setting it up in a nurture stream, and also using basic smarts. Keen to hear your thoughts! Ele ... View more

Hello Marketo community, I am working towards creating a lead scoring framework for various inbound and outbound marketing activity. In order to create an effective framework, I need to track or be able to see the lead score of a lead at a specific point in time. EG - John Doe was acquired in January, and on 15th Feb his lead score was XYZ. At the moment I can only track lead scores as they are on the current day. Would love any insight, or if anyone else has set up strong lead tracking reporting would love to hear from you too. Thank you, Ele ... View more

Hello Marketo Community, I am looking at adding AdWords into Launch Point for tracking AdWords campaign activity. Read lots of the 'how to' docs however would love to hear from anyone who has done this and get feedback to if it has improved campaign ROI, tracking etc. Any learning or insight that may be worth sharing? Would love to hear it Thank you! ... View more

Hello marketo community! I am seeking to improve how I am tracking and counting leads coming via search activity. I am currently measuring these leads via UTM parameters (Source=SEM) which shows me a lead who has come through SEM and converted on our website. However, the lead source does not reflect that he lead was acquired via this channel, therefore muddying the data. Has anyone set up a flow that would execute something like: If LT UTM Source Parameter = SEM > Update Lead Source to = SEM" Thank you! ... View more

Hi Marketo community, I need some help with embedding a Marketo form onto a WordPress landing page. I would like the lightbox form to appear when someone clicks a CTA button. So far I am having no luck with various HTML codes ( can get a button to populate and display on the page, but no form is behind the button). Any guidance or advice would be much appreciated. Thank you! Ele ... View more

Hi fellow Marketo users, I am looking to integrate our Adwords Account with Marketo, to enable us to track and attribute leads to our Adwords activity. Has anyone had success with l inking their Google Adwords to website pages (not Marketo pages) on their site, and successfully tracking these leads? Would love to hear from you, how you set it up, and any other recommendations / insight you can offer. Many thanks! ... View more