HTML vs Text Email Results

[Anonymous]

Hi there.

Does anyone know if I can run a report to show me the results of an email - HTML vs text? Who recieved the text only version, clicks, open rates etc...

Thanks,
Hannah

[Josh_Hill13]

You can run an AB test to send an HTML only and a Text only email. There are several documents on how to do this here and on my blog:
http://www.marketingrockstarguides.com/how-to-run-ab-email-tests-in-marketo-505/

essentially 2 emails, then the flow step is:

Send Email
Choice 1: Random Sample IS 50%
Send Email HTML
Choice 2: Random Sample IS 50%
Send Email TEXT
Default: nothing

[Anonymous · Accepted solution]

Hi Hannah,

No, there is no report in Marketo for that. What Josh detailed was testing a design that requires HTML vs a design that doesn't... different issue.

Your best option... put a different URL for your LP in the text version of the email than in the HTML version. It doesnt matter how the two URLs differ, but here's an example:

• webpage.html
• webpage-t.html

At least you'll be able to track clicks, but to my knowledge, you won't be able to track opens due to how opens are tracked.