I'd like a report to show what links were clicked on my Marketo landing pages. For example, if my landing page has three links, which of those links were clicked and how many clicks for each.
Is this report achievable through Marketo or do I have to affix Google UTM parameters and track via Google Analytics? Thanks!
No, this is not possible with Marketo standard reporting.
More something for GA, I think.
Thanks, but then when I add a link to a landing page, there is this:
With Tracking as an option... where are the results of this landing page tracking?
Clicked Link on Web Page activities are logged (by the Munchkin analytics module) for these links. You'll see, and can trigger on, these activities in any lead's Activity Log.
What Greg is saying is that cross-lead reporting on CLWP activities to determine LP performanceis not built-in. A very good reason for this is that some, perhaps most, of those activities will be anonymous, and Marketo is not an anonymous web analytics platform.
A pseudo-exception is that Filled Out Form activities, which are a form of "clicked link," can be viewed across leads. But of course those are for known leads by definition.