How to track lead score success?

[Anonymous]

When running marketing campaigns, how can I determine how sucessfull a program with regards to lead scoring?

Here is the scenario:  Lead has a score of 45.  After engaging in a campaign his lead jumps to 55.  Our threshold for MQL is score of 50, so now this person is MQL.

I'd like to report how many leads were elevated to MQL status as a result of the campagin.

Thoughts?

[Edward_Masson]

Run a lead report with custom column of smart lists for your Lead Status of Engaged and MQL.
Add to report. In the Smart list of your report, use filter, member of Program is X, with a create date of say, 7 days.

This will give you a lead created report by status in past 7 days and shoud.
Also, think about adding all the MQLs to a selected SFDC campaign.

[Josh_Hill13]

You can also do this if your MQL system is a Program and you use statuses like

Known
Nurturing
MQL
SAL
SQL
Closed Won
Closed Lost

that will give you a cumulative count very fast.