How to report on Forward to a Friend?

[Danielle_Wong]

In email performance/email insights, is there a way to view how many and who forwarded my email to a friend? I can't seem to find it in my email performance report or email link performance report.

I know this info is in the person's activity log, but would be nice to see it in my campaign reporting.

Thanks

Danielle

[Trevor_Parsell]

Hey Danielle,

Have you tried creating a smart list with the filer "Sent Forward to Friend Email"? We don't use the forward to a friend functionality so I can't confirm results, but I'm thinking this will show what you need.

Thanks!

[Danielle_Wong]

Thanks Trevor!!

[Gerard_Donnell4 · Accepted solution]

Hi Danielle Chan​,

This will only show the people who clicked the forward to a friend link in the email.  If they are using a desktop client like Outlook they are probably more likely to just hit the forward button there which wont be recorded in that report. Just something to be aware of.

[Danielle_Wong]

Hi Gerard, agreed on that. I was aware, but also very curious as to how many people actually click the forward to a friend button in the marketo email

Thank you for the reply!

[Gerard_Donnell4]

So the email templates that I have been sending have the forward to a friend at the top of the footer section and the amount of times its used is almost non-existent. I guess its dependant upon the amount of attention you give it.

One thing that annoys me is that the words "Forward to a Friend" are hardcoded in the popup box.  In a mainly B2B environment it would be better to have "Forward to a Colleague".  I raised a ticket for it and added it as an idea many moons ago but its probably at the bottom of a backlog / priority list somewhere

[Danielle_Wong]

That's a good idea, Gerard!   I hope they do make things like that customizable. Thank you for mentioning it!

[SanfordWhiteman]

You can actually customize this. Hit me via email (you have it methinks).

[SanfordWhiteman]

Gerard Donnelly​ see the new post http://blog.teknkl.com/building-a-better-forward-to-friend-with-velocity/

[Gerard_Donnell4]

Hi Sanford Whiteman​, thanks for taking the time to put this together.

Thanks,

Gerard