How to recognize the bad/fake email address in Marketo ( the Email invalid and Email suspened wasn't being recorded)

[Hsin_Yi_Lee]

Hi everyone,

We would like to clean out some of the bad data in our Marketo lately to manage the usage.

I have noticed something and looking accross the community , but not quite sure if there is a better solution with it?

Some of the bad data were inserting like asdf@asdf.com,  123123@gmail.com,  ddd@ddd.dd.uk , since the leads might be insert for requesting some , but it is a fault email address, so they never being delivery with any email, that is why Marketo won't be able to recognize these email address are invalid or should be suspened?

When I run the smart list, these email address just sit in marketo, but Not showing as Email invalid , Email suspened, not even Unsubscribed

Does anyone know what will be the better way to identify them?

Thank you

Kind regards,

[SanfordWhiteman]

An email validation platform like BytePlant will tell you if emails are (hypothetically) deliverable. And you can use a Marketo webhook to call BytePlant and return results to Marketo lead fields.

But Marketo itself won't preemptively check if people can get email. You'd have to at least attempt to send them an autoresponse, then you can act on the outcome.