How to identify if Marketo lead is a SFDC lead or contact?

[Anonymous]

Since leads are not created in SFDC when there is a contact, we need to do something else with MQLs that are contacts in SFDC. How can Marketo identify SFDC contacts and what should we do with them, other than creating opportunities?

[Josh_Hill13 · Accepted solution]

You can use SFDC Type = Contact, User, Lead or IS EMPTY (which is a Marketo only lead).

It sounds like you are talking about what happens when a Contact reaches MQL (for any reason). Usually, I have a separate process for New Leads, SFDC Leads, and SFDC Contacts. Each record has a Lead Status (or Contact Status) that is mapped on conversion. A Contact would start at MQL or SQL.

If a Contact fills out a demo form, it is considered MQL. Instead of using a new lead and routing it, we instead set a Task or Send Alert to the Contact Owner (lead owner in Marketo).