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You can use SFDC Type = Contact, User, Lead or IS EMPTY (which is a Marketo only lead).
It sounds like you are talking about what happens when a Contact reaches MQL (for any reason). Usually, I have a separate process for New Leads, SFDC Leads, and SFDC Contacts. Each record has a Lead Status (or Contact Status) that is mapped on conversion. A Contact would start at MQL or SQL.
If a Contact fills out a demo form, it is considered MQL. Instead of using a new lead and routing it, we instead set a Task or Send Alert to the Contact Owner (lead owner in Marketo).
You can use SFDC Type = Contact, User, Lead or IS EMPTY (which is a Marketo only lead).
It sounds like you are talking about what happens when a Contact reaches MQL (for any reason). Usually, I have a separate process for New Leads, SFDC Leads, and SFDC Contacts. Each record has a Lead Status (or Contact Status) that is mapped on conversion. A Contact would start at MQL or SQL.
If a Contact fills out a demo form, it is considered MQL. Instead of using a new lead and routing it, we instead set a Task or Send Alert to the Contact Owner (lead owner in Marketo).