How to do account based marketing on AdWords?

[Anonymous]

I am not talking about retargeting and using lists of known prospects in our target accounts... Is there a way to focus PPC budget on showing ads to people who are in our named account list that have not visited our site?

[Josh_Hill13]

I'd think that this is precisely what RTP and retargeting are for.

Adwords is only going to base itself on geo and keywords, right? How will it know that "coca-cola software" means that the person is FROM Coke? If there are other IP tools or city tools in AdWords, you might be able to get closer targeting, however, I doubt that you can target specific firms.

[Anonymous]

Josh, yes, we have RTP and we do retargeting already, but was hoping maybe there are technologies out there that could do maybe something like IP lookup when serving the ads...

[Anonymous]

Isn't this was Bizo (recently acquired by LinkedIn) does?

[Anonymous]

Steve, I used Bizo in the past and don't remember there being organization level targeting... But will check it out again.

[Dan_Stevens_]

Checkout DemandBase.  We using them for this exact activity.

[Anonymous]

Dan, thanks, will check them out.