How to do AB test reporting for multiple programs

[Mohan15]

I have done AB testing for multiple campaigns. Subject lines, whole emails and Send Name. Now I want to create a detailed reporting for all the campaigns. How to do this?

[uditmathur]

HI @Mohan15 ,

What type of reporting are you looking for?

You can get data on sent, delivered, bounced, click to open ratio, unsubscribed etc. from Email Performance report. You can use test variant as constraint to refine your report. 

[Mohan15]

Hi @uditmathur 

I appreciate your suggestion! However, I'm looking to create a report that not only captures metrics like sent, delivered, and click-to-open rates but also includes the specific variants used, such as subject lines or sender names.

Since this involves multiple campaigns and team collaborations, managing this data is getting complex. Is there a way to find out this?

[ilona_buteneers · Accepted solution]

Hi @Mohan15 

As far as I understand what you're looking for, I would recommend you to go to: 

- Analytics Tab

- Choose the right report type you're looking for (e.g. Email Performance Report) 

- Go to the Setup tab

- Select here all the emails that you'd like to have included in your report (e.g. your emails with different A/B testing from multiple programs) 

 

- Go to the tab Report - here you will see the overview of all the metrics of all selected emails 

- Save the created Report in the desired folder.

Hope this helps! If not, feel free to specify so we can further look into what you need. 

Kind regards, 

Ilona

[Mohan15]

@ilona_buteneers Yes. But as I mentioned, it includes a lot of campaigns. I want to drill down analysis like winners in each. Is there any way to extract the report which shows the winners too.

[ilona_buteneers]

Hi @Mohan15 

Now I see what you are trying to achieve. 

I'm afraid that in this type of report we don't have any way extract or further drill down this information.. 

This could be a good idea to submit for the future roadmap of the product. 

I know Adobe's product management team is also working on improving the Analytics / Reporting in Marketo so this might be the right timing. 

Kind regards

Ilona 

[uditmathur]

Hi @Mohan15 ,

You can not get report with includes all programs at a single place, but you can surely get these details from the individual program Dashboards.

Also if you are using Manual Winner declaration, you will receive an email with the statistics report.

Hope this Helps 😊