How to deal with people who opted out of some messaging reaccessing that content

[Anonymous]

Hi There,

I'm just wondering how you guys deal with people who opt out of a line of communication, but then do something that gets them readded to that list.

For example, say someone opts out of receiving webinar communications. The way we do webinars, consumers need to fill out a very basic form to access it or the video afterwards. They are then added to our database and signed up for future webinar communications.

We could add some logic like "if data value for webinar communications changed to false in x amount of time, don't sign them up for that".

Or maybe we could make it clear that they will be signed up for whatever list and allow them to opt out of that on the form itself.

I'm not entirely sure what direction to take on it and would love to hear about how people do this at their workplaces.

Thanks!
 

[Anonymous]

Cheyne,

Best way would probably be to create a list of people that opted out of a certain type of communication, then filter with that list when re-opting them in.
 

[Josh_Hill13]

Your forms need to explicitly say "opt in" to our webinar invitations.

[Michele_Stodda1]

Our company has a subcription center. When you click to unsubscribe from something, it directs you to a landing page with a list of subscriptions.  Folks can check what they would like to receive and/or opt out of.  Once they unsubscribe from something they are not added back unless they specifically ask.

[Kristen_Malkov1 · Accepted solution]

I'd do a combination of what Josh and Charlie are recommending. Make sure your forms explicitly indicate that they are opt-ing in and also add them to a list. After adding them to that list, I'd trigger another email that let's them know they've opt-ed into webinar communications with a link to remove them if they choose. You cover all the bases that way!

[Anonymous]

thank you so much everyone! I love you all! I think we will go for a hybrid approach closest to Kristen's comment. Much appreciated.