How to Allow Duplicate Email Addresses?

[Hank_Hansen]

We need to allow for multiple lead records that use the same email address. In our case, a single person could have multiple lead records - we need these unique records instead of updating a single record.

I've been told by support that de-duping cannot be disabled. Have others found a way around this?

[Josh_Hill13]

Hank,

Yes, this is possible. Look up "purposeful duplicates"

I highly recommend AGAINST doing this, but I know there are some reasons for doing so. It it is a bit difficult to manage.

[Hank_Hansen]

Thanks Josh. I tried a search and went through 20 pages of discussions but wasn't able to find a discussion about purposeful duplicates. Could there be another way to find the related discussion(s)?