How to Allow Duplicate Email Addresses?

Hank_Hansen
Level 5

How to Allow Duplicate Email Addresses?

We need to allow for multiple lead records that use the same email address. In our case, a single person could have multiple lead records - we need these unique records instead of updating a single record.

I've been told by support that de-duping cannot be disabled. Have others found a way around this?
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2 REPLIES 2
Josh_Hill13
Level 10 - Champion Alumni

Re: How to Allow Duplicate Email Addresses?

Hank,

Yes, this is possible. Look up "purposeful duplicates"

I highly recommend AGAINST doing this, but I know there are some reasons for doing so. It it is a bit difficult to manage.
Hank_Hansen
Level 5

Re: How to Allow Duplicate Email Addresses?

Thanks Josh. I tried a search and went through 20 pages of discussions but wasn't able to find a discussion about purposeful duplicates. Could there be another way to find the related discussion(s)?