How to add "mailto" to a button link that allows a CTA to be clicked, and generate an email

[Adrian_Cardelle]

Hello, 

When editing an email in Marketo, I have a call to action button that the text displays "email 'employee@company.com'". I would like for this button to be clicked and an email draft to pop up emailing the employee. I know that tracking has to be "unchecked" usually when hyperlinking, however, in this situation, how do you manually edit the link to include a "mktNoTrack"?

[SanfordWhiteman]

If you mean you're only being offered the URL (i.e. text variable) to edit at the email level, then you have to rebuild the email template to include the mktNoTrack.

[Adrian_Cardelle]

I am trying to have the above CTA button fuction so that when clicked, it generates a draft email. The Button link I currently have is: mailto:employee@company.com

however, when I send myself a sample email and test it by clicking on the button, a separate web browser opens up blank with this url:

I would like to be able to have someone click on the button and actually have their default email program open up a draft to email employee@company.com. How can I achieve this? 

I know when using rtf to hyperlink mailto: this same issue happens and the solution is to "uncheck" tracking.

However, here is obviously is not an option. Is there a work around it then? 

[SanfordWhiteman]

It's only "not an option" because the template hasn't been built to accommodate this requirement.

Like I said -- if you only have the URL to fill in, that's not enough. You need to build the template so the button (which is just HTML markup including an <a>) includes class="mktNoTrack".

[Adrian_Cardelle]

Thank you for that Clarification Sanford!  This answered my question

[Lauren_Temmler1]

We do this in every template. We just add the mailto code to the link builder as the URL and then mark the URL "mktonotrack"

mailto:REPLYEMAIL?
bcc=YOUREMAIL&subject=Re:%Separate%subject%with%percentsymbolsr%)&body=Hello%COMPANYNAME,

We use it in body copy - but I don't see any reason why it wouldn't work in button - but maybe not if the button URL is on the right navigation email menu and not in the body copy editing box. 

Hope this helps!

[Matt_Sturm]

Lauren - love that idea! If Adrian wanted to do it this way, it would be possible to make something that looks very similar to a "button" in body copy by creating a one cell table and editing the background color. Then it would be a body copy link (so you could turn off the tracking) but it would look like a button.

[Adrian_Cardelle]

Thanks Matt! 

[Adrian_Cardelle]

Thank you for that insight Lauren! Very helpful info from the community ❤️