I'm curious what methods people are using to analyze customer paths/behavior in order to establish your ideal customer paths. Looking at lead activity history 1-by-1 is pretty unwieldy.
I found this thread Anyone successfully accessed Activity Log data for behavior scoring analysis? but I'm still curious how people are accomplishing this given that Marketo doesn't include these analysis tools (at least not to my knowledge).
If you're synced to Salesforce, it's a much easier platform for reporting on this type of engagement.