One of the challenges I've experienced in running Marketo (or any marketing auotmation platform) at two companies is keeping up with all the demands coming at you.
I am curious as to what the ratio of number of trained Marketo users who support marketing programs is relative to the size of your entire marketing department (PR, SEM, content marketing, social, demand gen, events, customer marketing, marketing ops, web designer)?
Ration for us: total marketing: 15 trained marketo users: 2
Total marketing: 7 Trained Marketo users: 1 Total number of employees at co: 100
There's one other person who can create landing pages and emails and he understands how to run basic Smart Campaigns. I'm the only person on the team that builds and deploys campaigns and I'm also the Salesforce Admin.
We have around 20 marketing team members, including myself. Most team members have logins, but I would say that around five of us are "power users." The others on the team only require access to Marketo for very specific tasks (such as editing forms, locating landing page links, maintaining SFDC integration, etc.) and they have access and permissions to those areas that are relevant to them.
I would definitely recommend training the other team members on aspects of Marketo that you think will enable them to take care of smaller, easiers tasks so you can focus on their more involved requests.
We seem a bit unique compared to everyone else. We have around 25 markers all who build and deploy programs in Marketo. We have an internal team that works to be our experts in Marketo (dealing with the very minute details and admin) and that is about 5 people.
Thanks for the input. This is great and I hope more chime in.
To clarify, to me a Marleto user is not just someone with a login who can create an email. They don't have to be certified experts, but they understand Marketo program structure, smart campaigns, how to build smart lists, etc.
We have about 10 members of our marketing team, and 2 real Marketo users. For the most part though, my entire job is to play in Marketo and fulfill requests. I also train some people in very specific uses of Marketo such as pulling lists or optimizing certain programs that they're responsible for. Any final deployments of programs/sends go through me, and if I've set a more complex program up then I'll usually have my director just glance over it as a second pair of eyes.
We have a marketing team of about 50 people, with about 64 users in Marketo. This includes a handful of Sales Ops and upper management users as well. Of the 64, I'd say a solid 40 of them know exactly what they're doing (IE build programs and execute). There's about 3 of us that are highly specialized and do most of the backend reporting and optimization.