How long does MSI take to synch over emails into SFDC?

[Anonymous]

I am seeing inconsistent synch times with MSI's synch into SFDC. Some email data takes more than a day and shows "Email information being updated from Marketo".

Is this normal? What kind of time frame should we expect to share with our sales team?

[Anonymous]

Hi Naor,

Are you referring to SFDC Activities? Or are you referring to the Email tab in MSI?

I haven't seen any delays with the MSI plugin updating, but I have seen some rather significant delays with logging Activities. It seems like the sync shouldn't take any longer than 5 minutes, since the API calls are made that often, but sometimes it's taking upwards of an hour or more.

[Anonymous]

Naor are you asking about the time to synch to the Activity History related list in the Lead / Contact records?  My understanding is that Marketo only synchs 1 activity per day, (the others go in the bit bucket)  and I think this generally occurs at night.  I've not seen the message you noted.

The Sales Insight section in the Lead / Contact record is really a window into the Marketo lead record, so there is no synching and all the appropriate activities show up almost immediately.

[Anonymous]

So the email will show up in the MSI "window" or tab, for lack of a better word, and when the information is eventually updated in the ACTIVITY area in the SFDC contact or lead, there MAY or MAY NOT be a link to view the email. In this case, sometimes 24 hours later, it will say something like "Marketo is updating this email information"

[Anonymous]

I submitted a case to tech support about this recently and it can be caused by a non-printable character in the email that is being logged / saved into SFDC.  I'll try to update this discussion if I learn more.