|Housecleaning - unsubscribed if opt-in checkbox is NULL and country = Canada|
|Housecleaning - if unsubscribe = true, then opt-in for Canada is NULL|
|Populate opt-in field for all Canadian customers|
|Daily batch to check for opt-in expiration - 3 years for customers. 6 months for implied opt-in|
|Canadian Opportunity list - 3 years implied opt-in - update status with date|
|Implied opt-in for actions taken in last 6 months - webinar registration, whitepaper download|
|Smart campaign built in Marketo to auto-send opt-in request when new leads created with country = Canada|
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