Until now we have been using GotoWebinar as our webinar program. We are looking to replace the solution with Livestorm. However, Livestorm does not have a native integration with Marketo. We have two options: use the API or use Zappier.
Has anyone already done this integration with Zappier or with API and if so what are the main steps to implement.
Thanks in advance for your answers.
“Easily” isn’t a word you should use for something that doesn’t have a native integration. 🙂
Can you describe the full and detailed business requirements for your integration?
Also “the API” and “Zapier” aren’t mutually exclusive. Zapier is just a consumer-grade integration platform; it still has to use exposed API functionality on either side.
Thanks for your reply. What do you mean about our business requirements? If you speak about fields needed to be mapped we want to get all the information email, first & last name, company, attendance, no show, on demand & registration, job title, industry, number of employees, opt-in. Maybe more than these fields.
business requirements - what does the business want the integration to achieve. Not at a technical level, but at business process and business benefit levels
We want to get the registrations, attendees, no show and attendees on demand automatically, by webinar program in marketo, so that we have the information in marketo as we go along without having to export them from Livestorm and then import them into marketo. With GTW we can link the information directly and thus have the information directly in marketo.
My gut feel says that this will require 'something in the middle' to work properly (funnily enough, @SanfordWhiteman and I were discussing this for another meeting platform quite recently).
Not a trivial exercise sadly - but depending on the quality of the Livestorm interface, not insurmountable either