I have used the Microsoft Outlook save the date file, but my organisation only has us set up with Gmail so it would be great to be including save the date links that are compatible with Gmail.
.ics files are compatible with Google, but since it's a Web based email client, you have to upload it to Google Calendar (as clicking the file would usually default to Outlook).
To add it to the Google Calendar:
It's not the best of answers but that's how we advise our team to do it. If you are on a Mac, you can default .ics files to the Calendar that then in turn can sync the Google Calendar easier.
The main audience is usually Outlook so if they work there, you should be confident that your customers will have no issues. You should run a Smart List to see how many people in your database use Gmail as there email client, that will give you an idea if you need to do more work on this or invest in other Calendar reminder solutions that work on both Online and Desktop agents.
Here's a great external all around tool - AddEvent
Working out your audience is important before having to do work arounds of course. I face the same Gmail issue everyday but statistically Outlook is the most used email client for us, so we focus on that.
Working out your audience is important before having to do work arounds of course. I face the same Gmail issue everyday but statistically Outlook is the most used email client for us, so we focus on that.
Yep, I do see many clients who either over- or under-emphasize a specific mail app instead of representing their audience. An example would be testing with personal Gmail accounts, where images are on by default, though the majority of their leads use Exchange. (I understand the drive to not clutter your own inbox with test emails, but it's frustrating to watch.)
That said, in B2C, even without running a report it's reasonable to assume that you should prioritize the experience of Gmail (and Yahoo) users.
And In B2B, once you figure in OWA usage (I don't know many "Outlook" users who only use the ICS-compatible full client) you really don't get as much point-in-time ICS coverage as you think.
That's a good point. We use Gmail at work, as do many of our customers, but there are still many businesses using Outlook. I, too, have taken to using AddEvent (or similar services) so all calendars are represented - the biggest downside being that it's no longer a token. At least not without incorporating a couple more workarounds.
Hi Danielle,
You can also try updating your HTML with code -
<a href="http://www.google.com/calendar/event?action=TEMPLATE&text={{my.calTitle}}&dates={{my.calDateStart}}T{{my.calTimeStart}}/{{my.calDateEnd}}T{{my.calTimeEnd}}&details={{my.calDescription}}&location={{my.calLocation}}&trp=true" target="_blank">Add to Google Calendar</a>
and tokenize your link parameters
{{my.calTitle}} = Event Titile.
{{my.calDateStart}} = Starting date of the event in this format: YYYYMMDD
{{my.calTimeStart}} = Starting time of the event in GMT, in format: HHMMSS
{{my.calDateEnd}} = Ending date of the event in format: YYYYMMDD
{{my.calTimeEnd}} = Ending time of the event in GMT, in format: HHMMSS
{{my.calDescription}} = Event Description
{{my.calLocation}} = Event Location
Thanks
Priyank
Hi,
I am curious do I need to add timezone? If so, how do I need to input.
Thanks in advance!
I found this tool that creates links for you to add to various types of calendars: AddToCalendar - free button for event page and email. Calendar widget to add event to calendar. Mail...
Hey Maggie Ring -- saw you were checking out this old thread, but I don't know if you've seen Agical.io, which supports totally tokenized calendar invites (with reminders), including Google Calendar. I built it specifically to plug the gaps in Marketo calendar tokens.