How do I prevent a negative behavior score change/deduction from triggering a trigger-based smart campaign?

Rahul_Ravulapat · ‎07-24-2019

How do I prevent a negative behavior score change/deduction from triggering a trigger-based smart campaign? In other words, if the attribute "Behavior score" changes whereby new value is less than previous value, I do not want my trigger-based smart campaign to fire? On the flip side, if the attribute "Behavior score" changes whereby new value is more than previous value, then only do I want my trigger-based smart campaign to fire.

I am using this trigger-based smart campaign as part of my overall Lead Scoring Program.

Any thoughts/insights anyone can share would be greatly appreciated. Ty!

Rahul

Rahul Ravulapati
Head of Marketing Automation & Operations
Rimini Street, Inc.

Jay_Jiang · ‎07-25-2019

Your explanation hasn't made it any clearer. Anyway, if you have only a few standard increments e.g. only ever +5, +10, +15 or +20... you can add them all to a campaign

If you want to trigger on any amount of increment to the score... you will need two custom fields and a webhook.

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