I’d like to make a single flow that encourages one user (the Lead in this case) to connect to another user (represented by properties on the custom action called to start the Lead in the flow).
We’re doing this so that we can run a drip campaign of reminders and incentives to connect, for each user to whom we’re encouraging the Lead to connect.
We should be able to generate each campaign from a single Flow, but allow more than one copy of the campaign to be running at the same time and for starting and stopping them independently, so we only have one set of emails to update when running A/B tests or changing content.
How can I do this?
My thoughts right now are looking at using Custom Actions (Start and Stop events) with custom properties (the name and avatar url of the user with whom the lead should connect, and the URL for doing so) differentiating campaigns, but I’m not familiar enough with Marketo to know if there is a solution down this path.
Hoping for some experienced insight. Thanks!
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