we are using UTM parameters to track activity from Google Adwords and we want to expand the usage to other channels (e.g. Social Media).
I have noticed the following behaviors for MKTO LPs:
Google Ad > land on MKTO page with UTM parameters > skip form and click on Talend logo (that points to website) > UTM parameters are lost
Social Media > land on MKTO page with UTM parameters > fills out form > land on website > UTM parameters are lost
Is there a way that we can keep parameters sticky? Our dev. team is saying that issue comes from Marketo and not Drupal.
I had faced a similar concern when building out our lead tracking using URL parameters. Therefore, I switched to tracking via cookies instead.
This works even if they come to the site, leave, come back the next day, and then fill out the form.
We have done it a couple of times, if you want to call me in.
thanks Grégoire. I'll check with my dev. manager who is based in California and get back to you!
BTW "bonne année 2016"
For that reason, we used an expiration of 30 but are currently in discussion about shortening that timeline.
I dunno guys... 30 days without another known source and I would credit the original UTM info. Maybe what you want is is a brief multitouch history (not unlimited) which pops multiple values onto the field if they occur within a constrained timeframe. Store each value along with its touch timestamp.
Yeah that's one of the arguments in favor of the 30 day limit.
The counter for that was that because the cookies don't expire for 30 days, they won't be overwritten if someone comes back after 14 days, and if they're converting into a known lead after the 14 day mark, you're crediting the wrong channel since the first one wasn't able to convert them but the cookie hadn't expired by the second channel.
Ultimately it comes down to personal preference and educating the whole team on what the lead source and lead source detail represent. Regardless of which strategy you take, it won't be perfect.