How can I implement Google Tag Manager (GTM) into Marketo landing pages?

Anonymous · ‎07-30-2017

Hi there! Just wanting to ask what the best process is for implementing GTM code into my Marketo landing pages? I assume this would be just like any standard implementation (e.g. place the code at the top of the <body> tags within the landing page template (Guided landing pages)).

SanfordWhiteman · ‎07-30-2017

Yes, if it's a global script, you'd hard-code it in the template.

If there's a need for some kind of conditional include, you can use a mktoBoolean.

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Anonymous · ‎07-31-2017

I create snippets for all my GTM Tags as sometimes we need to leave the GTM tag off.

I then add them using a Marketo variable to the global template in the head.

I also place a "No Script version just under the <Body> tag

It works for us but you need to remember to add the Snippet on each page build.

SanfordWhiteman · ‎07-31-2017

Clearer to use a boolean, no? (Unless you have multiple GTM "on" options.)

SanfordWhiteman · ‎07-30-2017

Yes, if it's a global script, you'd hard-code it in the template.

If there's a need for some kind of conditional include, you can use a mktoBoolean.

wbarillas · ‎05-04-2022

Hi @SanfordWhiteman

Quick question, I added the GTM script hard-code it in the template, when I am validating the landing page I saw that the connection with Tag Manager has an error:

An error occured while the tag was fired: net::ERR_BLOCKED_BY_CLIENT

It looks like Marketo is rejecting the GTM request, how can I fix it?

Thanks

.

Chris_go · ‎04-20-2023

I am seeing this same issue, but I believe my browser is not blocking it. Did you have to place the tag somewhere special?

SanfordWhiteman · ‎04-20-2023

BLOCKED_BY_CLIENT is always because of an ad/privacy blocker. Always.

SanfordWhiteman · ‎05-04-2022

That’s not Marketo, that’s your ad blocker/privacy plugin blocking the request.

wbarillas · ‎05-06-2022

Thanks, finally is ok

tmahoneyUSAC · ‎05-20-2020

Will this cascade back to the pages that are already set up using that template, or will it just affect new landing pages moving forward?

SanfordWhiteman · ‎05-20-2020

As long as you reapprove those LPs, they'll use the stuff in the new template.

Josh_Hill13 · ‎07-31-2017

There are also several tips on the Forums and in previous Summits to use Folder Tokens to place the script across all/some pages and then update it more easily if desired.