How can I ensure a campaign does not fire retroactively?

[Chris_Morris1]

I'm in the process of moving an auto response email from our current in-house email system to Marketo. This auto response email is generated once a lead completes a specific form on our website.

My problem is, we've been collecting lead info into Marketo via this same form since we started using Marketo. So I have thousands of leads who already fit the criteria of having filled out this specific form.

How can I make sure that my campaign only affects leads going forward, and does not retroactively send to leads who have filled out this form in the past?

[Josh_Hill13 · Accepted solution]

This will never happen in Marketo as long as you use a Trigger campaign. This is not like Pardot where it would run a flow on all leads.

Smart List = Fills Out Form is X on Page Y

Flow = whatever

Schedule = Activate, run once per lead.

[Chris_Morris1]

Thank you - I thought that was the case, but wanted to be sure. I appreciate the confirmation!