How are people handling unsubscribed customers and customers with an invalid email address?

[Nate_Oosterhous]

Hi All!

Question:

How are people handling unsubscribed customers and customers with an invalid email address?

Thanks ahead of time!

[Grégoire_Miche2]

Hi Nate,

2 different situations:

• Unsubscribed: we either alert the sales rep in charge or simply do nothing
• Invalid: we either alert the sales rep or extract the list and have telemarketing / telesales or BDR's to call the customer and check for a replacement.

-Greg

[Josh_Hill13]

agreed.

We do not automate invalidation for Customers.

[Jessica_Kao3]

We also ensure that all the emails that the sales folks are sending to are filtered out for unsubscribes and email invalid before they hit up their send list.