Honeypot in Emails

[Troy_Larson]

Hi all, 

Quick question, if I create a honeypot link in my email footer and make the font size 0 it will still get clicked on by bots, right? I know it'll be invisible to the "human-eye" but that's the point. The goal is to make a link that only a bot would hit, so I just wanted to see  if anyone else adopted this approach and if they had success with it. 

Thanks,

-Troy

[SanfordWhiteman]

The question isn't so much whether clicks on that link can be identified as non-human clicks, but whether you have the granular, time-window reporting to do anything reliable with that info (spoiler: not really).

[Troy_Larson]

Hey Sanford -

Hope you're well, mate. Well I was going to basically set marketo up so that if someone clicks that I mark them as unsubscribed. That way i can at the minimum i can easily look at who is clicking that and see if there are any patterns. Plus, i saw seeing a several people's activity log where all links were clicked (which seems like a spam filter testing them to see if there are any viruses there). As a result, again I wanted to use that honeypot = True to suppress scoring for that person (for our email clicks link lead scoring). 

[SanfordWhiteman]

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Well I was going to basically set marketo up so that if someone clicks that I mark them as unsubscribed.  

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That's a really strange maneuver. Why would you use that field, of all fields?

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As a result, again I wanted to use that honeypot = True to suppress scoring for that person (for our email clicks link lead scoring). 

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That only makes sense if you admit that unscored people may actually be engaging, because when that same person (the actual human) takes action you'll be ignoring it.