Hiring an automation manager- suggestions on a Skill evaluation project

[Becky_Starkey]

I am in the process of hiring am automation/operations manager and looking to have him do a project of some sort to help me understand his level of expertise. Is there anything else I can do to confirm skill level?

A few ideas I have are:

• Identify lifecycle operational campaign, what are the rule and is there already a campaign set up based on lifecycle status?
• How many leads are in nurture campaigns that are not identified as MQLs
• Build a campaign for an upcoming event
  • how would you identify the audience?
  • how would you create content/emails
  • what would be your strategy for pre-during-post
  • Create a smart list (include parameters)
  • how would you test and learn in real time to inform content/deliverability etc. 

Please let me know if you have any other ideas.

[Josh_Hill13]

Those sound good.

I tend to ask questions (and you can search on this to find my site as well as other people's suggestions).

• How would the person approach an Engagement build?
• have them do a Marketo Audit and see what the person says about your system.
• what are the steps to do X? A lot of people have trouble describing how they do the work or the exact order things should occur.
• how do they scale email and page templates? The correct answer is folder tokens and modules and program templates.

[Becky_Starkey]

Thanks, Josh!

[Grégoire_Miche2]

And snippets for the last point

-Greg