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Hard Bounces - What to do

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Dory_Viscoglio
Level 10

Re: Hard Bounces - What to do

Adam, there are actually multiple types of hard bounces, and only one of them triggers email invalid to be set.. It's a little known fact in Marketo! I have a document that I can send you when I get to my desk tomorrow, or you can search through some threads regarding deliverability and Elliot Lowe's name, and you might be able to find it. 
Dory_Viscoglio
Level 10

Re: Hard Bounces - What to do

Ahh, here's the thread! I have the Analyzing Email Deliverability document saved at work so that I can access it whenever I need it... it can be very challenging to find in the community!

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Amy_Lepre
Level 7

Re: Hard Bounces - What to do

Thanks for that, Dory! I have saved the deliverability file for future reference, too - what a great resource. I'm wondering why this isn't more readily available somewhere. 
Dory_Viscoglio
Level 10

Re: Hard Bounces - What to do

Haha, it's like a dirty little secret... It isn't even on Marketo, you have to link to Jep's Dropbox!
Adam_Vavrek1
Level 9 - Champion Alumni

Re: Hard Bounces - What to do

Dory - good to know! Had no idea. I'll review that thread. Thank you for sharing.