Hard Bounces - What to do

[Dory_Viscoglio]

Adam, there are actually multiple types of hard bounces, and only one of them triggers email invalid to be set.. It's a little known fact in Marketo! I have a document that I can send you when I get to my desk tomorrow, or you can search through some threads regarding deliverability and Elliot Lowe's name, and you might be able to find it. 

[Dory_Viscoglio · Accepted solution]

Ahh, here's the thread! I have the Analyzing Email Deliverability document saved at work so that I can access it whenever I need it... it can be very challenging to find in the community!

[Amy_Lepre]

Thanks for that, Dory! I have saved the deliverability file for future reference, too - what a great resource. I'm wondering why this isn't more readily available somewhere. 

[Dory_Viscoglio]

Haha, it's like a dirty little secret... It isn't even on Marketo, you have to link to Jep's Dropbox!

[Adam_Vavrek1]

Dory - good to know! Had no idea. I'll review that thread. Thank you for sharing.