Re: Groove + Marketo Integration

Andreia_Norsa
Level 4

Groove + Marketo Integration

Hi all, does anyone has integrated Groove with Marketo? Any recommendation on integrators or a Marketo's functionality to integrate it?

4 REPLIES 4
Amy_Goldfine
Level 10 - Champion Alumni

Re: Groove + Marketo Integration

Hi Andreia, what's your use case for integrating Groove with Marketo? Typically sales email tools like Groove integrate with your CRM.

Amy Goldfine
Marketo Champion & Adobe Community Advisor
Andreia_Norsa
Level 4

Re: Groove + Marketo Integration

Hi @Amy_Goldfine thanks for your reply. 

I would like to merge both email communications (Marketo & Groove) as well as link Groove activities with our Lead Scoring module in Marketo. Does that make sense?

Thanks.

Andreia

maddie_vararu_n
Level 2

Re: Groove + Marketo Integration

Hi there,

 

I am currently working on a use case where I will be sending a mock BDR (Business Development Representative) email as part of a nurture stream. In this email, I want to perform an A/B test between a Marketo form and a "book a meeting" link from Groove.

 

For this test, I plan to use custom conversion tracking for most forms filled or meetings booked. However, since Groove is not integrated with Marketo, I can only see forms that were filled out and not meetings that were booked using the link.

 

Using clicks on the link will not provide accurate comparison data, so I am looking for a better way to track who actually booked a meeting using the Groove link. Do you have any suggestions on how I can approach this?

 

Thank you.

SanfordWhiteman
Level 10 - Community Moderator

Re: Groove + Marketo Integration

Does Groove have an API that can send outbound webhook notifications when something is booked? (Sorry, never used Groove myself.)