Google Lead Forms connection to Marketo

lindafiorito
Level 1

Google Lead Forms connection to Marketo

Has anyone had any success getting Google Lead Forms connected to Marketo? We are looking into using Zapier to help connect the two, but if there is a native way, we would like to implement it that way. Would love to hear about how others have connected it successfully!

1 REPLY 1
SanfordWhiteman
Level 10 - Community Moderator

Re: Google Lead Forms connection to Marketo

There isn’t a native way.

 

I avoid Zapier at all costs, so we have our own API gateway, which translates the Google payload into a Marketo form post using the Submit Form REST API.

 

You could in theory use Zapier, but I strongly suggest building a custom Zap for the outbound part — not the overly simple “insert Marketo lead” Zap — to get a proper form post in the log.