Re: Google Lead Forms connection to Marketo

lindafiorito
Level 1

Has anyone had any success getting Google Lead Forms connected to Marketo? We are looking into using Zapier to help connect the two, but if there is a native way, we would like to implement it that way. Would love to hear about how others have connected it successfully!

5 REPLIES 5
SanfordWhiteman
Level 10 - Community Moderator

There isn’t a native way.

 

I avoid Zapier at all costs, so we have our own API gateway, which translates the Google payload into a Marketo form post using the Submit Form REST API.

 

You could in theory use Zapier, but I strongly suggest building a custom Zap for the outbound part — not the overly simple “insert Marketo lead” Zap — to get a proper form post in the log.

adele_briggs
Level 3

My organisation is looking to set up the Google Ads lead form extensions. Interested to see if anyone has used this service?

Leadsbridge Google Ads lead form extensions 

thanks 😁

Jo_Pitts1
Level 10 - Community Advisor

@adele_briggs ,

I've quickly reviewed their docs.  I'm not a big fan as it doesn't mimic a Marketo form fill (there is benefit in this as it means you can trigger campaigns etc etc) very easily.

 

@SanfordWhiteman ,

did you build your gateway in FlowBoost?

 

Cheers

Jo

SanfordWhiteman
Level 10 - Community Moderator

did you build your gateway in FlowBoost?


In this case, that was unfortunately impossible because the payload is pure JSON (not JS).

 

We could’ve built an AWS APIGW-to-FlowBoost bridge — and I would probably do this now, given the choice — but we did a standalone APIGW-Lambda thing.

Jo_Pitts1
Level 10 - Community Advisor

@SanfordWhiteman ,

Gotcha.  

I can see how (roughly) I'd build that bridge.

Cheers

Jo