Has anyone had any success getting Google Lead Forms connected to Marketo? We are looking into using Zapier to help connect the two, but if there is a native way, we would like to implement it that way. Would love to hear about how others have connected it successfully!
There isn’t a native way.
I avoid Zapier at all costs, so we have our own API gateway, which translates the Google payload into a Marketo form post using the Submit Form REST API.
You could in theory use Zapier, but I strongly suggest building a custom Zap for the outbound part — not the overly simple “insert Marketo lead” Zap — to get a proper form post in the log.
My organisation is looking to set up the Google Ads lead form extensions. Interested to see if anyone has used this service?
did you build your gateway in FlowBoost?
In this case, that was unfortunately impossible because the payload is pure JSON (not JS).
We could’ve built an AWS APIGW-to-FlowBoost bridge — and I would probably do this now, given the choice — but we did a standalone APIGW-Lambda thing.