Google Lead Forms connection to Marketo

[lindafiorito]

Has anyone had any success getting Google Lead Forms connected to Marketo? We are looking into using Zapier to help connect the two, but if there is a native way, we would like to implement it that way. Would love to hear about how others have connected it successfully!

[SanfordWhiteman]

There isn’t a native way.

I avoid Zapier at all costs, so we have our own API gateway, which translates the Google payload into a Marketo form post using the Submit Form REST API.

You could in theory use Zapier, but I strongly suggest building a custom Zap for the outbound part — not the overly simple “insert Marketo lead” Zap — to get a proper form post in the log.

[adele_briggs]

My organisation is looking to set up the Google Ads lead form extensions. Interested to see if anyone has used this service?

Leadsbridge Google Ads lead form extensions 

thanks 😁

[Jo_Pitts1]

@adele_briggs ,

I've quickly reviewed their docs.  I'm not a big fan as it doesn't mimic a Marketo form fill (there is benefit in this as it means you can trigger campaigns etc etc) very easily.

@SanfordWhiteman ,

did you build your gateway in FlowBoost?

Cheers

Jo

[SanfordWhiteman]

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did you build your gateway in FlowBoost?

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In this case, that was unfortunately impossible because the payload is pure JSON (not JS).

We could’ve built an AWS APIGW-to-FlowBoost bridge — and I would probably do this now, given the choice — but we did a standalone APIGW-Lambda thing.

[Jo_Pitts1]

@SanfordWhiteman ,

Gotcha.  

I can see how (roughly) I'd build that bridge.

Cheers

Jo