Google Keyword Encryption

[Anonymous]

Does Google's move to encrypt all keyword data mean that we will lose "original search phrase" or all general "search phrase" data?

[Josh_Hill13]

Yes. Anyone who is logged into SSL google will not send over their keywords.
There are a couple of threads on how you might get around some of it. Not a 100% solution though.

[Dan_Stevens_ · Accepted solution]

Here's a good article that discusses alternative methods to identify this data:

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Whiteboard Tuesday

http://moz.com/blog/100-percent-keyword-not-provided-whiteboard-tuesday

[Anonymous]

Thanks for the article Dan! Great read.