We've been dealing with this for a while and have not found the solution so hopefully someone in this amazing community can help!
Even though I have added mkt_tok to the Exclude URL Query Parameters list in Google Analytics, the Marketo Token still passes on, making it look like 1 page is actually hundreds (see screenshots).
Any idea why this might be and how I can remedy it? I am aware any remedy is likely only from the fix onward and not retrospective - that would be great!
Thank you Sabuhi Yahyayev! Follow up question - the link you shared - is that suggesting I can remove the URL parameters from links historically? or only moving forward?
Google Analytics filters do not apply historically. They only apply to data gathered after the filter is added.
Have you found the pages with the Marketo tracking tokens to be duplicate counts of the web pages?