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Google Analytics (GA) and Marketo Email Tracking Tokens

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Wade_Sarchet
Level 1

Google Analytics (GA) and Marketo Email Tracking Tokens

My company created a microsite using Marketo landing pages. We have placed GA code onto the pages for tracking and are sending emails to our database through Marketo to drive traffic to the microsite. When looking at a Page report in Google Analytics, there are page reports for the base URL (marketo.com/automation) and the base URL + the Marketo tracking token (marketo.com/automation.html?mkt_tok=...).

 

Is GA double counting the base URL and base URL + Marketo tracking token, so the URL + tracking token can be discarded? Or should the URL + tracking token be included in reporting?

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SanfordWhiteman
Level 10 - Community Moderator

Re: Google Analytics (GA) and Marketo Email Tracking Tokens

There won't be a duplicate hit unless your website, for some reason, redirects the person from the decorated link (with mkt_tok) to the plain page.

 

And that would still have to be a delayed JavaScript redirect to register a hit — a direct HTTP redirect wouldn't do that (though it would be a very bad idea).

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SanfordWhiteman
Level 10 - Community Moderator

Re: Google Analytics (GA) and Marketo Email Tracking Tokens

There won't be a duplicate hit unless your website, for some reason, redirects the person from the decorated link (with mkt_tok) to the plain page.

 

And that would still have to be a delayed JavaScript redirect to register a hit — a direct HTTP redirect wouldn't do that (though it would be a very bad idea).

View solution in original post